Marketing
Adams, Thomas J.
Marketing Thomas J. Adams - 11a. edición. - Boston : McGraw-Hill, 1997. - 672 paginas. : 27 cm.
Contents index.
Table of contents.
Section 1. To the instructor.
Section 2. Course Organization and Development.
Sectión 3. Chapter-by-Chapter Teaching Materials.
Chapter 1. The Field of marketing.
Chapter 2. The dynamic marketing environment.
Chapter 3. Stretegic marketing planning.
Chapter 4. Marketing research and information.
Chapter 5. Consumer markets and buying behavior.
Chapter 6. Business markets and buying behavior.
Chapter 7. Marketing sementation and target-market strategies.
Chapter 8. Product planning and development.
Chapter 9. Product-mix strategies.
Chapter 10. Brands, packaging and other product features.
Chapter 11. Price Determination.
Chapter 12. Pricing strategies.
Chapter 13. Channels of distribution.
Chapter 14. Retailing.
Chapter 15. Wholesaling and physical distribution.
Chapter 16. The promotional program.
Chapter 17. Persona selling and sales management.
Chapter 18. Advertising, sales promotion and public relations.
Chapter 19. Services marketing by for-profit and nonprofit organizations.
Chapter 20. International marketing.
Chapter 21. Marketing implementation and performance evaluation.
Chapter 22. Marketing: Appraisal and prospects.
070189552
MARKETING
658.8 / Ad171
Marketing Thomas J. Adams - 11a. edición. - Boston : McGraw-Hill, 1997. - 672 paginas. : 27 cm.
Contents index.
Table of contents.
Section 1. To the instructor.
Section 2. Course Organization and Development.
Sectión 3. Chapter-by-Chapter Teaching Materials.
Chapter 1. The Field of marketing.
Chapter 2. The dynamic marketing environment.
Chapter 3. Stretegic marketing planning.
Chapter 4. Marketing research and information.
Chapter 5. Consumer markets and buying behavior.
Chapter 6. Business markets and buying behavior.
Chapter 7. Marketing sementation and target-market strategies.
Chapter 8. Product planning and development.
Chapter 9. Product-mix strategies.
Chapter 10. Brands, packaging and other product features.
Chapter 11. Price Determination.
Chapter 12. Pricing strategies.
Chapter 13. Channels of distribution.
Chapter 14. Retailing.
Chapter 15. Wholesaling and physical distribution.
Chapter 16. The promotional program.
Chapter 17. Persona selling and sales management.
Chapter 18. Advertising, sales promotion and public relations.
Chapter 19. Services marketing by for-profit and nonprofit organizations.
Chapter 20. International marketing.
Chapter 21. Marketing implementation and performance evaluation.
Chapter 22. Marketing: Appraisal and prospects.
070189552
MARKETING
658.8 / Ad171
