TY  - BOOK
AU  - Thomas, Lorrie
TI  - The McGraw Hill 36 hour course : : Online marketing
SN  - 9780071743860
U1  - 658.872 21
PY  - 2011///
CY  - New York
PB  - McGraw Hill, 
KW  - MARKETING EN INTERNET
KW  - lemb
KW  - MERCADEO EN INTERNET
N1  - Contents index, answer key, instructions for accessing online final exam; Contents.
Introduction.
Chapter 1. Building an Online Marketing Foundation.
Chapter 2. Planning the Website.
Chapter 3. Building the Website.
Chapter 4. Content Marketing.
Chapter 5. Blogging.
Chapter 6. Social Media Marketing.
Chapter 7. Web Analytics.
Chapter 8. Search Engine Optimization.
Chapter 9. Online Advertising/Search Engine Marketing.
Chapter 10. E-Mail Marketing.
Chapter 11. Online Public Relations.
Chapter 12. Managing Multitasking Web Marketing
ER  -