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Marketing de servicios : Conceptos y estrategias Marcos Henrique Nogueira Cobra by Nogueira Cobra, Marcos Henrique | Zwarg, Flavio Arnaldo [coautor] | Rodríguez Acosta, Luis O [traductor]. Edition: 1a. edición.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Bogotá : McGraw-Hill, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 N689.
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Mercadotecnia de servicios Christopher H. Lovelock by Lovelock, Christopher H | Meza Staines, Guadalupe [traductor]. Edition: 3a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: Prentice Hall, 1997Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 L944ma, ...
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Marketing de servicios : Un enfoque de integración del cliente a la empresa by Zeithaml, Valarie | Bitner Jo, Mary [coautor] | Pérez de Lara Choy, María Isabel [traductor] | Lozano Hirschfeld, Andrés [traductor] | Pontón Becerril, Susana [traductor]. Edition: 2a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Mexico : McGraw-Hill, 2002Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.834 Z372.
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