The McGraw Hill 36 hour course :
Thomas, Lorrie
The McGraw Hill 36 hour course : Online marketing Lorrie Thomas - 1a. edición. - New York: McGraw Hill, 2011. - 256 paginas. : 23 cm.
Contents index, answer key, instructions for accessing online final exam.
Contents.
Introduction.
Chapter 1. Building an Online Marketing Foundation.
Chapter 2. Planning the Website.
Chapter 3. Building the Website.
Chapter 4. Content Marketing.
Chapter 5. Blogging.
Chapter 6. Social Media Marketing.
Chapter 7. Web Analytics.
Chapter 8. Search Engine Optimization.
Chapter 9. Online Advertising/Search Engine Marketing.
Chapter 10. E-Mail Marketing.
Chapter 11. Online Public Relations.
Chapter 12. Managing Multitasking Web Marketing.
9780071743860
MARKETING EN INTERNET
MERCADEO EN INTERNET
658.872 / T361
The McGraw Hill 36 hour course : Online marketing Lorrie Thomas - 1a. edición. - New York: McGraw Hill, 2011. - 256 paginas. : 23 cm.
Contents index, answer key, instructions for accessing online final exam.
Contents.
Introduction.
Chapter 1. Building an Online Marketing Foundation.
Chapter 2. Planning the Website.
Chapter 3. Building the Website.
Chapter 4. Content Marketing.
Chapter 5. Blogging.
Chapter 6. Social Media Marketing.
Chapter 7. Web Analytics.
Chapter 8. Search Engine Optimization.
Chapter 9. Online Advertising/Search Engine Marketing.
Chapter 10. E-Mail Marketing.
Chapter 11. Online Public Relations.
Chapter 12. Managing Multitasking Web Marketing.
9780071743860
MARKETING EN INTERNET
MERCADEO EN INTERNET
658.872 / T361
