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The McGraw Hill 36 hour course : Online marketing Lorrie Thomas

By: Thomas, Lorrie Material type: Text

TextLanguage: English Publication details: New York: McGraw Hill, 2011Edition: 1a. ediciónDescription: 256 paginas. : 23 cmISBN: 9780071743860Subject(s): MARKETING EN INTERNET | MERCADEO EN INTERNETDDC classification: 658.872

Contents:

Contents. Introduction. Chapter 1. Building an Online Marketing Foundation. Chapter 2. Planning the Website. Chapter 3. Building the Website. Chapter 4. Content Marketing. Chapter 5. Blogging. Chapter 6. Social Media Marketing. Chapter 7. Web Analytics. Chapter 8. Search Engine Optimization. Chapter 9. Online Advertising/Search Engine Marketing. Chapter 10. E-Mail Marketing. Chapter 11. Online Public Relations. Chapter 12. Managing Multitasking Web Marketing.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Libros/ General	BIBLIOTECA CENTRAL - PANAMÁ Fondo general	Col. General	658.872 T361 (Browse shelf(Opens below))	e.1	Available		001252

Contents index, answer key, instructions for accessing online final exam.

Contents.
Introduction.
Chapter 1. Building an Online Marketing Foundation.
Chapter 2. Planning the Website.
Chapter 3. Building the Website.
Chapter 4. Content Marketing.
Chapter 5. Blogging.
Chapter 6. Social Media Marketing.
Chapter 7. Web Analytics.
Chapter 8. Search Engine Optimization.
Chapter 9. Online Advertising/Search Engine Marketing.
Chapter 10. E-Mail Marketing.
Chapter 11. Online Public Relations.
Chapter 12. Managing Multitasking Web Marketing.

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The McGraw Hill 36 hour course : Online marketing Lorrie Thomas

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