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Marketing internacional Phillip R. Cateora, Mary C. Gilly, John L. Graham by Cateora, Philip R | Gilly, Mary C [coautor] | Graham, John L [coautor] | Esqueda Huerta, Luis Héctor [traductor] | Fuentes Zárate, Claudia [traductor] | Esqueda Huerta, Luis Héctor [traductor]. Edition: 3a. edición.Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : McGraw Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.848 C282, .., DAVID (2) Call number: 658.848 C282, .., LA CHORRERA (2) Call number: 658.848 C282, .., SANTIAGO (1) Call number: 658.848 C282, SEDE METROMALL (1) Call number: 658.848 C282, CSU-CHITRÉ (1) Call number: 658.848 C282.
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Ventas : construyendo sociedades Barton A. Weitz, Stephen B. Castleberry, John F. Tanner by Weitz, Barton A | Castleberry, Stephen B [coautor] | Tanner, John F [coautor] | González y Pozo, Virgilio [traductor] | Pineda Ayala, Leticia Esther [traductor]. Edition: 5a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: McGraw Hill, 2005Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.85 W439.
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Mercadotecnia Laura Estela Fischer de la Vega, Jorge Espejo Callado by Fischer De La Vega, Laura | Espejo Callado, Jorge [coautor]. Edition: 4a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : McGraw- Hill, 2011Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 F522 , .., DAVID (2) Call number: 658.8 F522, .., LA CHORRERA (2) Call number: 658.8 F522, .., SANTIAGO (1) Call number: 658.8 F522 , SEDE METROMALL (1) Call number: 658.8 F522 , CSU-CHITRÉ (1) Call number: 658.8 F522.
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Administración de servicios : Estrategias para la creación de valor en el mundo paradigma de los negocios Cristopher Lovelock...[et al] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Araiza. by Lovelock, Christopher | Reynoso, Javier [ coautor] | D´Andrea, Guillermo [coautor] | Huete, Luis [coautor] | Wirtz, Jochen [coautor] | Mont Araiza, Jaime Gómez [traducotr] | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Ángel [traductor]. Edition: 2a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : Prentice Hall, 2011Availability: Items available for loan: LA CHORRERA (1) Call number: 658.8 L944, BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 L944.
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Fundamentos de marketing Philip Kotler, Gary Armstrong, traducción Mónica Gabriela Martínez Gay by Kotler, Philip | Armstrong, Gary | Martínez Gay, Mónica Gabriela [traductor]. Edition: 8a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : Pearson, 2008Availability: Items available for loan: DAVID (2) Call number: 658.8 K848ko, .., LA CHORRERA (2) Call number: 658.8 K848ko, .., SANTIAGO (1) Call number: 658.8 K848ko, BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 K848ko, .., CSU-CHITRÉ (1) Call number: 658.8 K848ko.
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Marketing estratégico : Enfoque de toma de decisiones Orville C. Walker ... [et. al] ; traducción Enrique Palos Báez by Walker, Orville C | Boyd Jr., Harper W [ coautor] | Mullins, John [ coautor] | Larréché, Jean-Claude [ coautor] | Palos Baéz, Enrique [traductor]. Edition: 4a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México : McGraw-Hill, 2005Availability: Items available for loan: DAVID (2) Call number: 658.802 W151, .., SANTIAGO (2) Call number: 658.808 W151, .., SEDE METROMALL (3) Call number: 658.802 W151, .., CSU-CHITRÉ (2) Call number: 658.802 W151, .., LA CHORRERA (2) Call number: 658.808 W151, .., BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.802 W151, ... Not available: In transit (1).
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Aprendiendo mercadeo Estivenson E. Girón D. by Girón D., Estivenson E. Edition: 3a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Panamá : Novo, 2007Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.85 G443.
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Investigación de mercados Naresh K. Malhotra by Malhotra, Naresh K | Ortíz Salinas, María Elena [traductor]. Edition: 5a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: Pearson, 2008Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.83 M294b.
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Investigación de mercados:en un ambiente de información digital Joseph F. Hair, Robert P. Bush, David J. Ortinau by Hair, Joseph F | Bush, Robert P [coautor] | Ortinau, David J [coautor] | [ ] | [ ]. Edition: 4a. ed.Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: English Publication details: México : McGraw-Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 658.83 H127, .., SANTIAGO (2) Call number: 658.83 H127, .., SEDE METROMALL (1) Call number: 658.83 H127.
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Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven W [coautor] | Rudelius, William [coautor] | Herrero Díaz, María Jesús [traductor] | Martínez Suárez, Nora Natalia [traductor] | Cevallos Almada, María Guadalupe [traductor]. Edition: 11a. edición.Material type: Text; Literary form:
Not fiction
Language: Spanish Original language: ing Publication details: México : McGraw-Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 K455, ...
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Microeconomía : versión para Latinoamérica Michael Parkin, Eduardo Loría by Parkin, Michael | Loría, Eduardo [coautor]. Edition: 11a ed.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publication details: México: Pearson Educación, 2015Availability: Items available for loan: SEDE METROMALL (1) Call number: 338.5 P222, DAVID (2) Call number: 338.5 P222 , .., LA CHORRERA (1) Call number: 338.5 P222.
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Marketing internacional / Philip R. Cateora, Mary C.Gilly, John L Graham by Cateora, Philip R | Mary C.Gilly [coautor] | John L Graham [coautor]. Edition: 16a. edición.Material type: Text; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publication details: Mexico : McGraw Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 C282, .., SEDE METROMALL (2) Call number: 658.8 C282, .., DAVID (3) Call number: 658.8 C282 , .., LA CHORRERA (2) Call number: 658.8 C282, .., SANTIAGO (2) Call number: 658.8 C282, ...
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¿y Nuestro mercadeo qué? Estivenson E. Girón D. by Girón D., Estivenson E. Edition: 1a. edición.Material type: Text; Nature of contents:  ; Literary form:
Not fiction
; Audience:
Specialized;
Language: Spanish Publication details: [Panamá]: [s.n.], [2014]Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.85 G443.
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Investigación de mercados Conceptos esenciales Naresh K. Malhotra by Malhotra, Naresh K | Pineda Ayala, Leticia Esther [traductor]. Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: Pearson, 2016Availability: Items available for loan: DAVID (1) Call number: 658.83 M294, LA CHORRERA (2) Call number: 658.83 M294, .., BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.83 M294, .., SANTIAGO (1) Call number: 658.83 M294.
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Marketing de servicios. Personal, tecnología y estrategia Christopher Lovelock, Jochen Wirtz by Lovelock, Christopher | Wirtz, Jochen [coautor] | Pineda Ayala, Leticia Esther [traductor]. Edition: 7a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: Pearson, 2015Availability: Items available for loan: DAVID (2) Call number: 658.8 L944, .., LA CHORRERA (2) Call number: 658.8 L944, .., SANTIAGO (2) Call number: 658.8 L944, .., SEDE METROMALL (1) Call number: 658.8 L944, BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 L944, ...
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Fundamentos de marketing Philip Kotler, Gary Armstrong by Kotler, Philip | Armstrong, Gary [coautor] | Mues Zepeda, Astrid [traductor]. Edition: 11a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: Pearson, 2013Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 K848k, .., LA CHORRERA (2) Call number: 658.8 K848k, .., CSU-CHITRÉ (1) Call number: 658.8 K848k, DAVID (2) Call number: 658.8 K848k, ...
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Fundamentos de marketing William J. Stanton, Michael J. Etzel, Bruce J. Walker by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Ortíz Staines, Manuel [traductor]. Edition: 14a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: México: McGraw-Hill, 2007Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 St262, .., SEDE METROMALL (1) Call number: 658.8 St262, SANTIAGO (1) Call number: 658.8 St262.
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Manual de la gerencia de marca (brand management) David Arnold by Arnold, David | Romero R., Alvaro [traductor]. Edition: 1a. edición.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Spanish Publication details: Barcelona: Norma, 1993Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Ar641.
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