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Las 22 leyes inmutables del marketing : ¡viólelas a su propio riesgo! Al Ries, Jack Trout

by Ries, Al | Trout, Jack [coautor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1993Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 R445 .

Nuevo producto : estrategías para su creación desarrollo y lanzamiento Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.57 Sch572.

La nueva mercadotecnia Richard W. Brookes

by Brookes, Richard W | .

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1990Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 B790, ...

Fundamentos de mercadotecnia internacional Warren J. Keegan

by Keegan, Warren J | Green, Mark C [coautor] | De Parres Cárdenas, Verania [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Prentice-Hall, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.848 K243, ...

Gerencia de marketing : Estrategias y programas Joseph P. Guiltinan

by Guiltinan, Joseph P | Paul, Gordon W [coautor] | Madden, Thomas J [coautor] | Ávila de Barón, Cecilia [traductor].

Edition: 6a ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1998Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.83 G946g, ...

El marketing como arma competitiva Tomás Alfaro Drake

by Alfaro Drake, Tomás.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : McGraw-Hill, 1992Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Al282.

Nuevo producto : Creatividad, innovación y marketing Alejandro Schnarch Kirberg

by Schnarch Kirberg, Alejandro.

Edition: 3a. edición.Material type: Text Text; Format: print Language: Spanish Publication details: Bogotá : McGraw-Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.575 Sch572a, ...

Marketing internacional Phillip R. Cateora, Mary C. Gilly, John L. Graham

by Cateora, Philip R | Gilly, Mary C [coautor] | Graham, John L [coautor] | Esqueda Huerta, Luis Héctor [traductor] | Fuentes Zárate, Claudia [traductor] | Esqueda Huerta, Luis Héctor [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.848 C282, .., DAVID (2) Call number: 658.848 C282, .., LA CHORRERA (2) Call number: 658.848 C282, .., SANTIAGO (1) Call number: 658.848 C282, SEDE METROMALL (1) Call number: 658.848 C282, CSU-CHITRÉ (1) Call number: 658.848 C282.

Fundamentos de marketing Philip Kotler, Gary Armstrong, traducción Mónica Gabriela Martínez Gay

by Kotler, Philip | Armstrong, Gary | Martínez Gay, Mónica Gabriela [traductor].

Edition: 8a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Pearson, 2008Availability: Items available for loan: DAVID (2) Call number: 658.8 K848ko, .., LA CHORRERA (2) Call number: 658.8 K848ko, .., SANTIAGO (1) Call number: 658.8 K848ko, BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 K848ko, .., CSU-CHITRÉ (1) Call number: 658.8 K848ko.

Marketing : un enfoque global E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin.

by McCarthy, E. Jerome.

Edition: 13a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 M127en.

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