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Mercadotecnia : Conceptos y prácticas modernas William F. Schoell

by Schoell, William F | Guiltinan, Joseph P [coautor] | Sánchez Fonseca, Leonora Catalina [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : Prentice Hall, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 Sch62.

La segmentación del mercado turístico : comercialización y venta Fabio Cárdenas Tabares

by Cárdenas Tabares, Fabio.

Series: Trillas turismoEdition: 1a. edición.Material type: Text Text; Format: print Language: Spanish Publication details: Mexico : Trillas, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 338.4791 C178t, SEDE METROMALL (1) Call number: 338.4791 C178t.

Las ventas en el mundo actual Gerald L. Manning, Barry L. Reece

by Manning, Gerald L | Reece, Barry L [coautor] | Deras Quiñones, Adolfo [traductor] | Reece, Barry L.

Edition: 6a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Prentice Hall, 1997Availability: Items available for loan: SEDE METROMALL (2) Call number: 658.85 M316, .., BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.85 M316.

Posicionamiento : El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia Al Ries, Jack Trout

by Ries, Al | Trout, Jack | Presa Ampudia, Gloria [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico: McGraw-Hill, 1989Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 659.111 R445, ...

"Importancia de la mercadotecnia en el desarrollo de la pequeña y micro empresa en San Miguelito" José Jovani Cárdenas Domínguez

by Cárdenas Domínguez, José Jovani.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ESP Publication details: Panamá : Universidad del Istmo, 1999Dissertation note: Licenciado en Administración de Mercadeo y Publicidad -- Universidad del Istmo. Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: T658.82 C859.

Ventas al detalle Dale Lewison ; traducción: Miguel Angel Sánchez Carrión, Adolfo Deras Quiñones, Adolfo Deras Escobedo

by Lewison, Dale M | Sánchez Carrión, Miguel Ángel [traductor] | Deras Quiñónes, Adolfo [traductor] | Deras Escobedo, Adolfo [traductor].

Edition: 6a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Prentice Hall, 1999Availability: Items available for loan: SEDE METROMALL (1) Call number: 658.87 L589, BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.87 L589.

Comportamiento del consumidor Leon G. Schiffman

by Schiffman, Leon G | Lazar Kanuk, Leslie [coautor] | Gómez Mont Araiza, Jaime [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Prentice Hall, 1991Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8342 Sch327.

Ejercicios en internet : Suplemento de la obra fundamentos de marketing William J. Stanton

by Stanton, William J | Etzel, Michael J [coautor] | Walker, Bruce J [coautor] | Lara, Celia Ascencio [traductor].

Edition: 1a. ediciónMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw-Hill, 1999Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (3) Call number: 658.8 St262, .., SANTIAGO (2) Call number: 658.8 St262, ...

Dirección de marketing Philip Kotler

by Kotler, Philip | Escalona García, Roberto I [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico: Pearson Education, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 K848g.

Marketing E. Jerome McCarthy

by McCarthy, E. Jerome | Perreault Jr., William D [coautor] | Rosas Sánchez, María Elena [traductor].

Edition: 11a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : Irwin, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 M127.

Marketing internacional Juan Bruno García-Sordo

by García-Sordo, Juan Bruno.

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 G164.

Promoción : Conceptos y estrategias

by Burnett, John J | Ávila de Barón, Cecilia [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Colombia : McGraw-Hill, 1996Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.82 B264, .., SEDE METROMALL (1) Call number: 658.82 B934.

Mercadeo en el siglo XXI Louis Schneider Ferese

by Ferese, Louis Schneider | Kimbrell, Grady [coautor] | Woloszyk, Carl A [coautor] | Hernández, Vianey [traductor].

Edition: 1a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Mexico : McGraw-Hill, 2001Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 F223.

Reconversión de una agencia de viajes tipo B en una agencia de Viajes tipo A como estrategia mercadológica para las ventas de un Grupo de Hoteles asociados Martina González

by González, Martina | Ledo, Carlos [coautor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: ESP Publication details: Panamá : Universidad del Istmo, 2002Dissertation note: Licenciado en Administración de empresas Turísticas con énfasis en hotelería -- Universidad del Istmo. Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: T658.91910 G589.

Marketing estratégico Jean-Jacques Lambin ; traducción Salvador Miguel, Antonio Carlos Cuenca

by Lambin, Jean -Jacques | Miguel, Salvador [traductor] | Cuenca, Antonio Carlos [traductor].

Edition: 3a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: Madrid : McGraw-Hill, 1995Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 L117m, ...

Administración del marketing : un enfoque en la toma estratégica de decisiones John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larréché ; traducción Jorge Humberto Romo Múñoz.

by Mullins, John W | Walker Jr., Orville C [coautor] | Boyd, Harper W [coautor] | Larréché, Jean Claude [coautor] | Romo Muñoz, Jorge Humberto [traductor] | Dávila Martínez, Francisco Javier [traductor] | Mejía Estañol, Raúl.

Edition: 5a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2007Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 W151.

Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius

by Kerin, Roger A | Hartley, Steven W [coautor] | Rudelius, William [coautor] | Martínez Suárez, Nora Natalia [traductor] | Cevallos Almada, María Guadalupe [traductor].

Edition: 9a. edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Publication details: México: McGraw Hill, 2009Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (1) Call number: 658.8 K455v.

Mercadotecnia Laura Estela Fischer de la Vega, Jorge Espejo Callado

by Fischer De La Vega, Laura | Espejo Callado, Jorge [coautor].

Edition: 4a. edición.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Publication details: México : McGraw- Hill, 2011Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (4) Call number: 658.8 F522 , .., DAVID (2) Call number: 658.8 F522, .., LA CHORRERA (2) Call number: 658.8 F522, .., SANTIAGO (1) Call number: 658.8 F522 , SEDE METROMALL (1) Call number: 658.8 F522 , CSU-CHITRÉ (1) Call number: 658.8 F522.

Investigación de mercados:en un ambiente de información digital Joseph F. Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P [coautor] | Ortinau, David J [coautor] | [ ] | [ ].

Edition: 4a. ed.Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México : McGraw-Hill, 2010Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (5) Call number: 658.83 H127, .., SANTIAGO (2) Call number: 658.83 H127, .., SEDE METROMALL (1) Call number: 658.83 H127.

Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W [coautor] | Rudelius, William [coautor] | Herrero Díaz, María Jesús [traductor] | Martínez Suárez, Nora Natalia [traductor] | Cevallos Almada, María Guadalupe [traductor].

Edition: 11a. edición.Material type: Text Text; Literary form: Not fiction Language: Spanish Original language: ing Publication details: México : McGraw-Hill, 2014Availability: Items available for loan: BIBLIOTECA CENTRAL - PANAMÁ (2) Call number: 658.8 K455, ...

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